ABOUT ME
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HI, I'M FRANCIS.
Designer. Creative thinker. Professional overthinker.
I'm a multidisciplinary designer based in Los Angeles, working across product, packaging, brand, digital, and marketing.
I’m interested in the space where good design meets real-world products — taking an idea from a sketch or a messy moodboard and turning it into something people can actually see, use, and buy.
My work has ranges from consumer products and packaging to e-commerce, campaigns, digital experiences, and brand development, which means I’m usually somewhere between the creative concept and figuring out how to actually make the thing happen~
PRODUCT
PRODUCT
Concept Development
Product Design
Packaging
Retail / Consumer Products
Production & Manufacturing
BRAND
BRAND
Brand Identity
Art Direction
Campaign Development
Visual Systems
Creative Strategy
DIGITAL
DIGITAL
Web Design
UX/UI
E-commerce
Email Marketing
Social Media
Digital Campaigns
TOOLS
TOOLS
Adobe Creative Suite
Figma
After Effects
Photoshop
Illustrator
InDesign
HTML / CSS
WordPress
Mailchimp
I LIKE MAKING THINGS THAT FEEL GOOD AND WORK WELL.
I LIKE MAKING THINGS THAT FEEL GOOD AND WORK WELL.
I care about the little things — the way packaging sits on a shelf, how a product looks in someone's home, whether a website feels intuitive, or whether a campaign actually makes someone stop scrolling.
My process usually starts with curiosity: researching, collecting references, asking questions, and figuring out what makes an idea worth pursuing.
From there, I like getting hands-on — concepting, designing, prototyping, refining, and figuring out the details that turn an idea into a finished piece.
★ CAREER TIMELINE
★ CAREER TIMELINE
2022
2022
B.A. ART — GRAPHIC DESIGN
California State University, Los Angeles
↓
2023
2023
PACKAGING DESIGNER
Started working across consumer products, packaging, and production.
↓
2024
2024
GRAPHIC DESIGNER
Expanded into branding, marketing, digital, and campaign design.
↓
2025 — NOW
2025 — NOW
CREATIVE LEAD / DIGITAL DESIGNER
Leading creative projects across product, packaging, marketing, e-commerce, and digital.
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