I’ve created and managed email campaigns in Mailchimp, ranging from simple reminders to full product and event-focused campaigns, such as holiday promotions. Each campaign was built from scratch with attention to design, copy, and functionality, ensuring both engagement and results.
The Crème Shop Email Campaign
Showcasing B2B merchandising strategy, product highlights, and wholesale engagement.
Analytics Snapshot:
Delivered: 53,213 emails
Open Rate: 5.0% (2,685 opens)
Click-Through Rate (CTR): 0.41% (216 clicks)
Bounce Rate: 0.40% (213 bounced)
Unsubscribe Rate: 0.04% (23 unsubscribed)
This is mobile-friendly and works in all templates.
Takeaway / Impact:
This targeted B2B campaign successfully engaged retail buyers, driving interest in Hello Kitty skincare and beauty products. While open and click rates were modest, the campaign provided valuable insights into product preferences and buyer behavior, informing future B2B email strategies.
Prime Day B2B Deals
Highlighting seasonal promotions, top SKUs, and campaign results for retail buyers.
Analytics Snapshot:
Delivered: 53,213 emails
Open Rate: 4.7% (2,510 opens)
Click-Through Rate (CTR): 0.30% (157 clicks)
Bounce Rate: 0.37% (197 bounced)
Unsubscribe Rate: 0.04% (19 unsubscribed)
Takeaway/Impact
This Prime Day campaign effectively highlighted wholesale deals and seasonal products to retail buyers. While engagement was moderate, the email provided insights into buyer behavior and informed future B2B promotional strategies for peak sales periods.
Boss Feedback / Business Impact:
After this campaign went out, my manager reached out to let me know it successfully reached one of our key customers. That feedback showed me how these emails aren’t just numbers on a dashboard — they can have a real impact on B2B relationships and customer visibility.
Halloween Reminder Email – B2B Comparison
Campaign Goal:
Remind wholesale buyers about Halloween-themed merchandise.
Promote seasonal product bundles for inventory stocking.
Test subject lines and creative placement to maximize engagement and orders.
Email #1 – First Reminder
Subject Line: “4–14% Off Halloween Savings”
Analytics Snapshot:
Delivered: 53,213 emails
Open Rate: 5.4% (2,878 opens)
Click-Through Rate (CTR): 0.34% (179 clicks)
Bounce Rate: 0.42% (224 bounced)
Unsubscribe Rate: 0.07% (39 unsubscribed)
Key Features:
Hero image highlighting Halloween products
Featured seasonal bundles for wholesale buyers
CTA: “Stock Up for Halloween”
Email #2 – Second Reminder
Subject Line: “5–15% Off Halloween Savings”
Analytics Snapshot:
Delivered: 53,213 emails
Open Rate: 5.0% (2,656 opens)
Click-Through Rate (CTR): 0.25% (134 clicks)
Bounce Rate: 0.34% (182 bounced)
Unsubscribe Rate: 0.05% (25 unsubscribed)
Key Features / Changes from #1:
Adjusted subject line to test higher perceived discount
Product placement updated based on engagement from Email #1
CTA emphasized urgency: “Last Chance for Halloween Stock”
Takeaway / Impact
“Comparing the two Halloween reminders demonstrates iterative optimization for B2B email campaigns. While the second email had a slightly lower open and click rate, both campaigns provided insights into which subject lines, product placements, and discount messaging drive wholesale buyer engagement. These results inform future seasonal promotions and inventory campaigns.”
Email Marketing Performance – Case Study
As part of my digital marketing role, I developed and executed targeted email campaigns to increase engagement and drive sales.
Results:
Sessions Generated: 2,918 (2.84% of site traffic)
Engagement Rate: 73.24% (2,137 engaged sessions)
Average Session Duration: ~4 minutes
User Interactivity: 29.76 events per session, with a 45.68% session key event rate
Revenue Impact: $16,199.54 generated (3.35% of total revenue), exceeding its share of sessions
Growth Trend: Since April, email performance has steadily improved in both engagement and revenue efficiency, confirming strong ROI.
My Contribution:
Wrote engaging subject lines and preview text to improve open rates
Designed and refined email layouts (using Mailchimp + HTML edits)
Organized product merchandising and category highlights
Monitored campaign results and reported on ROI improvements
Email marketing not only strengthened customer engagement but also proved to be a high-converting, revenue-driving channel for the business.
Thriving Under Tight Deadlines
Even when projects are rushed, I keep quality high and deliver on time. This feedback highlights my ability to pass with flying colors under tight deadlines, while still aiming higher when there’s room to refine